The Eco Urban Living initiative is a forerunner in applying the notion of orchestration in a business context. Discussions among the founding partners about how to orchestrate a lively and innovative eco-conscious community in the City of Espoo began as early as 2009. The past two years have provided a great deal of practical experience which has shown how to engage organizations of a variety of backgrounds in collaboration to implement real world actions that spur innovation and combat climate change. But this is not easy, Professors Day and Shoemaker of MIT have also made this observation in their article "Innovating in Uncertain Markets: 10 Lessons for Green Technologies". We believe there are three ingredients that must be in place to guarantee success.

Firstly, one must deeply understand the orchestration framework and apply it to the specific context at hand. This requires open and vivid communication among the core partners to secure that all parties are on board when moving forward.

Secondly, the innovation activities must be in the form of semi-open innovation. Not all of the issues and activities can be openly shared among everybody. If this is the case the most critical partners, with the most at stake, will not wholeheartedly invest the time and resources necessary to make the orchestrated network successful.

Thirdly, to find the appropriate balance between long and short term, exploration and exploitation, and creativity and efficiency the collaboration has to focus on producing concrete demonstrations. Clear commitments to some tangible deliveries ensure that the work will integrate with the day to day operations of the participating organizations, thus avoiding the trap of becoming just an intellectual exercise among a small group of individuals.

These three elements: the orchestration framework, semi-open innovation and demonstrations, form the building blocks of the Eco-Orchestration framework, the conceptual foundation of Business Orchestration.